Product Description
“Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know.” Edward Radcliffe, Partner, Vermilion Partners, Shanghai an excellent and complete book and a must read for everybody involved in China Rob Westerhof, former CEO Philips China A compact work loaded with hands-on, actionable advice taking much of the mystery out of China. Tomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland. SHOULD YOU BE DOING BUSINESS IN CHINA? This is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the other, the complexities are many and China is changing so rapidly it can be difficult to keep up. This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it. UNCOVER THE ANSWERS TO ALL YOUR QUESTIONS ABOUT DOING BUSINESS IN CHINA China Uncovered shows you: * How to ensure your strategy reflects the pace of change, the unusual risks of operating in China and the business realities of this uncertain market* Why government relations must be a core part of your business – and how to make your relationships with officials productive and beneficial* How to select the best way for your company to start business operations in China * How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities* How to understand the cultural differences you will face so you can get the all-important people issues’ right* How to develop a dual sales strategy domestic and export so your operation is not totally reliant on a new and unpredictable market* How to use your brand to keep ahead of your competitors* How to think about the importance of China to your organisation as a whole
China Uncovered: What you need to know to do business in China
Dr Storey is a charismatic and insightful teacher. He can also translate his knowledge into writing in a highly readable, yet extremely useful fashion. Anyone working on developing a business in China will find this book practically useful, a pleasure to read and highly easy to apply to the issues of Chinese commerce.
A must read
Rating: 5 / 5
Story is one of the world’s leading writers on business and the political environment. In this book he brings his skills to bear with a detailed and specific study of contemporary China. The book is not an academic tract – it has a close focus on what businesses and investors really need to know about the country. But it is based on a breathtaking depth of knowledge and scholarship (as has been seen before, for example in his work on the politics of the European Union). It is a deeply impressive – and extremely useful – short work, which everyone should read before trying to do business with China.
Rating: 5 / 5
Jonathan Story’s new work on China should be read by anyone setting up, or thinking of so doing, business in China. The book is full of useful analyses which will appeal to business men and women, as the analyses are practical and insightful. Grounded in the experience of others and Story’s own long exposure to events in China, the text is lucid and fluent. In addition the book contains a powerful method for evaluating the desirability of entering the Chinese market with all its opportunities and challenges. No one starting to do, or thinking of doing, business in China should be without this book.
Rating: 5 / 5
This is a very interesting book. It is quite well written. Jonathan has written a document that will give many Western organisations an approach to be respectful of China but not just be blindsided by sheers numbers. It is about understanding of the context, history and scale. To learn to be patient in what could be a very lucrative market. There are some very good cases studies on how the organisation should work in China. It is a very good and practical guide which organisations should at least consider and think on.
Rating: 4 / 5